Maldives unveils Visit Maldives Year 2027 in London

The Maldives unveiled Visit Maldives Year 2027, themed "Celebrate the Sunny Side", at WTM London on 3 November 2026, Visit Maldives Corporation said.

By Mohamed Hussain·Nov 6, 2026, 11:00 AM · Updated Nov 6, 2026, 11:00 AM

A stage at WTM London where four men sit in chairs on a low platform beside a fifth man speaking at a white podium, in front of a large screen showing four portraits with names and the title Leadership Panel: Celebrate the Sunny Side, with an audience seated in the foreground — The leadership panel at the unveiling of Visit Maldives Year 2027 at WTM London. · Visit Maldives Corporation

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The Maldives has unveiled Visit Maldives Year 2027, themed "Celebrate the Sunny Side", at World Travel Market (WTM) London 2026, Visit Maldives Corporation (VMC) said on 3 November 2026. It is the start of a year-long invitation to visit the Maldives in 2027.

What Visit Maldives Year 2027 covers

President Dr Mohamed Muizzu designated the year in his 2026 Presidential Address at the opening of the People's Majlis. VMC says the initiative brings together tourism establishments, island communities and international partners. It spans:

resort celebrations
local island festivals
cultural experiences
culinary events
wellness, adventure and marine activities

The London launch

The unveiling took place at a press conference titled "Celebrate the Sunny Side – An Invitation to the World". Minister of Tourism and Civil Aviation Mohamed Ameen attended, along with senior government officials, industry leaders and international media. Abdulla Yasir, CEO and Managing Director of VMC, introduced the campaign.

Minister Ameen called it "a shared national journey to bring our people and the entire tourism industry together in showcasing the very best of the Maldives to the world".

A leadership panel followed, with Hussain Afeef, Chairman of the Maldives Association of Tourism Industry (MATI), Minister Ameen, VMC board chairperson Abdulla Giyas Riyaz and Ibrahim Siyad Qasim, CEO of Villa Resorts.

Arrivals and the Maldives delegation

VMC cites Ministry of Tourism and Civil Aviation statistics:

1,762,751 tourists arrived between January and October 2026
Europe accounted for 56.9% of arrivals
China was the largest single market with 331,817 tourists, followed by Russia with 256,822 and the United Kingdom with 135,897

The Maldives is at WTM London, held 3 to 5 November at ExCeL London, with a delegation of 161 representatives, including 136 participants from 62 tourism companies. The 2027 edition of the Visit Maldives Destination Guide was also launched there.

VMC says it will meet tour operators, airlines, online travel platforms and media during the exhibition to discuss joint marketing and partnerships aimed at raising arrivals in 2027.

Planning a trip? See our Travel Maldives guide.

#Visit Maldives Year 2027#WTM London#Tourism#VMC

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